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R&D, RTDs and Tea
We set out on a mission with our friends at Firsd Tea to come up with a concept or concepts that could be translated into a new kind of RTD beverage or new way to use tea in beer. While this could be translated into a non-alcoholic concept, what is the fun in that? We will be focusing on a concept that can be... -
The RTDs are Coming...
The “ready to drink” or RTD market is a force to be reckoned with. They are coming in hot! These simple yet genius concoctions are already everywhere. They are not coming; in fact, they are here. A little bit of background on these beverages trace back to the 90’s. If you remember brands like Zima, Smirnoff Ice, Mike’s Hard Lemonade, etc. These came to...
